Pharos Architectural Controls has confirmed its participation at EuroShop 2026, the world’s leading retail trade fair, taking place from 22 – 26 February 2026 in Düsseldorf, Germany. Pharos will be exhibiting on stand D01, Hall 9, where the team will be highlighting how its lighting control solutions can support retail environments, from flagship stores to large-scale global rollouts.
Held every three years, EuroShop is the key international event for the retail sector, bringing together brands, designers, consultants and technology providers to explore the future of physical retail. At EuroShop 2026, Pharos will demonstrate how intelligent, flexible lighting control plays a central role in creating consistent brand experiences while allowing local adaptation across diverse store formats and regions.
Pharos solutions are trusted worldwide to deliver reliable, integrated lighting control across a wide range of applications, including high-profile retail locations. Designed to scale easily, Pharos systems enable retailers to maintain visual consistency across global estates while retaining the flexibility to tailor lighting scenes to individual locations, layouts or seasonal campaigns. With open integration and support for multiple control protocols, lighting control solutions from Pharos can sit comfortably alongside wider retail systems, including AV, show control, building management and bespoke brand technologies.
Visitors to the Pharos stand will be able to learn more about how these capabilities translate into real-world retail applications. Pharos has been specified on a wide range of retail projects internationally, from immersive brand environments and experiential stores to major shopping centres and transport services adjacent to retail spaces. These projects demonstrate how lighting can be used not only to enhance architecture and merchandise, but also to guide customer flow, reinforce brand identity and adapt quickly to changing retail strategies – all while providing energy-saving consumption benefits.
Bas Hoksbergen, Business Development Director at Pharos Architectural Controls, said: “Retailers are under more pressure than ever to deliver memorable, consistent experiences across their physical spaces, whether that’s a single flagship store or hundreds of locations worldwide. Our focus at EuroShop is to show how lighting control solutions from Pharos help retailers achieve that balance – providing dependable, scalable systems that integrate easily into broader retail environments, while giving designers and brand teams the creative freedom they need.”
By exhibiting at EuroShop 2026, Pharos reinforces its commitment to the retail sector and to supporting designers, integrators and global brands with lighting control solutions that combine long-term reliability, creative flexibility and straightforward deployment at scale.
