Iconic landmarks across the UK were lit up in pink on Thursday 23rd October in preparation to support “Wear it Pink”.
The Gateshead Millennium and Hungerford bridges, while in London the National Theatre, Queen Elizabeth II County Hall and Waterloo Bridge were among a number of Pharos controlled installations coordinated to be changed in sync.
Earlier in the month London’s skyline was coloured pink to launch the Breast Cancer Campaign’s action month of October. Pharos projects Trafalgar Square, Cutty Sark and Somerset House were among the capital’s icons that were bathed in a rosy glow.
London was followed by other major cities across the world, from New York to Tokyo, which also illuminated many of their own prominent buildings in support of the cause.
Wear it Pink is the flagship fundraising event of the Breast Cancer Campaign. Breast cancer is the most common form of cancer in the UK and on Friday 24th October people were encouraged to ‘bin the beige’ to raise money to find cures for breast cancer. To support the campaign, please click here.
