A prestigious landmark in the heart of London, Selfridges is a grade II listed building and was one of the first buildings in the country to use a steel frame construction, disguised behind huge masonry columns.
Pharos partner Architainment, in collaboration with Philips, designed a sustainable, flexible lighting solution to illuminate the building’s famous facade, providing a broad range of colours and effects to the largest department store on Oxford Street, and providing energy savings as an additional benefit.
The initial brief was to light only the Oxford Street façade, however the LED technologies installed emphasised the historical architectural features of the store to such an extent that the scheme was extended to both Duke Street and Orchard Street facades to wrap the whole building to be visible from all approaches.
Philips Color Kinetics fixtures, programmed by a Pharos LPC X controller, are managed to produce rich, saturated colours and customised effects including wall washing, grazing, floodlighting and spot lighting. Ripple, fading and static display effects were also designed to enhance the customer shopping experience and highlight the store’s iconic status for London shoppers.
