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Selfridges, Oxford Street, London

    Home Projects Selfridges, Oxford Street, London

    Selfridges, Oxford Street, London

    8 May, 2015

    A prestigious landmark in the heart of London, Selfridges is a grade II listed building and was one of the first buildings in the country to use a steel frame construction, disguised behind huge masonry columns.

    Pharos partner Architainment, in collaboration with Philips, designed a sustainable, flexible lighting solution to illuminate the building’s famous facade, providing a broad range of colours and effects to the largest department store on Oxford Street, and providing energy savings as an additional benefit.

    The initial brief was to light only the Oxford Street façade, however the LED technologies installed emphasised the historical architectural features of the store to such an extent that the scheme was extended to both Duke Street and Orchard Street facades to wrap the whole building to be visible from all approaches.

    Philips Color Kinetics fixtures, programmed by a Pharos LPC X controller, are managed to produce rich, saturated colours and customised effects including wall washing, grazing, floodlighting and spot lighting. Ripple, fading and static display effects were also designed to enhance the customer shopping experience and highlight the store’s iconic status for London shoppers.

    Astronomical Clock, Effects, LPC X, Real Time, Remote Access

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    • Why Pharos?
      • What is Pharos?
      • Applications
        • Bridges & Structures
        • Water Features
        • Landscapes
        • Urban Spaces
        • Cityscapes
        • Facades
        • Heritage Architecture
        • Video Mapped Buildings
        • Themed Attractions
        • Museums & Exhibitions
        • Art Installations
        • Son et lumière
        • Venues
        • Stadiums & Sports
        • Retail
        • Hospitality
        • Residential
        • Healthcare
        • Places of Worship
      • Features
        • Intelligent Programming
        • Extensive Fixture Support
        • Powerful Pixel Mapping
        • Sophisticated Triggering
        • Remote Management
        • Easy Integration
        • Endless Scalability
        • Intuitive Software
        • Extreme Reliability
    • Products
      • Controllers
        • LPC Family
          • LPC (Lighting Playback Controller)
          • LPC X
          • TPC (Touch Panel Controller)
          • TPC + EXT
        • VLC Family
          • VLC (Video Lighting Controller)
          • VLC+
        • Which controller do I need?
      • Software
        • Designer 2
        • Director
      • Pharos Cloud
      • Wall Stations
        • BPS
        • TPC (Touch Panel Controller)
        • TPS
      • Remote Devices
        • EDN
        • BPS
        • RIO
        • RIO A (AUDIO)
        • RIO D (DALI)
      • Accessories
        • SDI
        • CVD / CCD
        • EXT
        • POE
        • RDM
    • Showcase
    • Downloads
      • Software
        • Designer 2
        • Director
        • Migrating to Designer 2
        • Software Archive
        • Legacy Designer 1
      • Brochures
      • Documentation
        • Datasheets & Specifications
        • Manuals
        • Application Notes
        • Wiring Diagrams
        • Document Archive
      • Resources
        • Custom Presets
        • Custom Web Interfaces
        • Drafting Aids
        • IO Modules
        • Project Files
        • Script Examples
        • Timeline Presets
        • TPC Interface Themes
        • Web Interface Themes
    • Support
      • Online Help
      • Video Tutorials
        • Online Training
        • Designer 2 Tutorials
        • Webinars
        • Pharos Cloud Tutorials
        • Introduction to Scripting
        • Large Projects
      • Tips & Tricks
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      • Troubleshooting & FAQ
      • Training
      • Contact Support
    • About Us
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      • Upcoming Trade Shows
      • Careers
      • Stay in Touch
      • Contact Us
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