Here Technologies, Eindhoven

To help raise brand awareness, the designers chose to have the HERE Technologies logo between two glass facades of the building. The large logo covers three floors and cuts through the floor structure.

• The inside transparency was very important so that visibility was clear, and daylight was not obstructed, therefore it was equally important that the logo was seen clearly. The logo is made up of thin lines, they do not obstruct vision or daylight, yet from a distance, you can clearly see the logo.
• The logo is controllable and dimmable, HERE Technologies chose 10 corporate style colours to vary the range.
• Through a Pharos TPC, they link the changing colours to themes, special events and even information on HERE Technologies (with the local weather and traffic).
• Pixel pitch horizontal, 50mm, vertical 16.67mm. Letters white 6500K pointer RGB.