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House of Fraser, Oxford Street, London

    Home Projects House of Fraser, Oxford Street, London
    House of Fraser © Architainment

    House of Fraser, Oxford Street, London

    24 April, 2015

    House of Fraser’s flagship Oxford Street store is located in a classic art-deco building in the centre of London’s retail quarter. The department store group recently unveiled a new, innovative lighting façade in collaboration with Pharos partner Architainment.

    House of Fraser presented a brief to establish a consistent look for the building’s façade to both enhance the exterior of the store and to reinforce its brand identity. To meet the challenge, numerous Philips Color Kinetics ColorReaches were programmed by a Pharos LPC 1 controller to wash the six-story building in the appropriate pink branding.

    Architainment and House of Fraser’s store development management also worked in partnership to create lighting solutions to enhance the internal product displays to improve the overall customer experience.

    The lighting scheme has already received a positive response from both customers and staff, and the Oxford Street store looks set to take its place as a key landmark at the heart of the city’s premier shopping district.

    Astronomical Clock, LPC, LPC 1, Real Time, Triggers

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    • Why Pharos?
      • What is Pharos?
      • Applications
        • Bridges & Structures
        • Water Features
        • Landscapes
        • Urban Spaces
        • Cityscapes
        • Facades
        • Heritage Architecture
        • Video Mapped Buildings
        • Themed Attractions
        • Museums & Exhibitions
        • Art Installations
        • Son et lumière
        • Venues
        • Stadiums & Sports
        • Retail
        • Hospitality
        • Residential
        • Healthcare
        • Places of Worship
      • Features
        • Intelligent Programming
        • Extensive Fixture Support
        • Powerful Pixel Mapping
        • Sophisticated Triggering
        • Remote Management
        • Easy Integration
        • Endless Scalability
        • Intuitive Software
        • Extreme Reliability
    • Products
      • Controllers
        • LPC Family
          • LPC (Lighting Playback Controller)
          • LPC X
          • TPC (Touch Panel Controller)
          • TPC + EXT
        • VLC Family
          • VLC (Video Lighting Controller)
          • VLC+
        • Which controller do I need?
      • Software
        • Designer 2
        • Director
      • Pharos Cloud
      • Wall Stations
        • BPS
        • TPC (Touch Panel Controller)
        • TPS
      • Remote Devices
        • EDN
        • BPS
        • RIO
        • RIO A (AUDIO)
        • RIO D (DALI)
      • Accessories
        • SDI
        • CVD / CCD
        • EXT
        • POE
        • RDM
    • Showcase
    • Downloads
      • Software
        • Designer 2
        • Director
        • Migrating to Designer 2
        • Legacy Designer 1.x
        • Software Archive
      • Brochures
      • Documentation
        • Datasheets & Specifications
        • Manuals
        • Application Notes
        • Wiring Diagrams
        • Document Archive
      • Resources
        • Custom Presets
        • Custom Web Interfaces
        • Drafting Aids
        • IO Modules
        • Project Files
        • Script Examples
        • Timeline Presets
        • TPC Interface Themes
        • Web Interface Themes
    • Support
      • Online Help
      • Video Tutorials
        • Online Training
        • Designer 2 Tutorials
        • Webinars
        • Pharos Cloud Tutorials
        • Large Projects
      • Tips & Tricks
        • Designer 2 Quick Tips
      • Troubleshooting & FAQ
      • In-person Training
      • Contact Support
    • About Us
      • News
      • Upcoming Trade Shows
      • Careers
      • Stay in Touch
      • Contact Us
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